Two Lessons That Grew My Blog Immediately

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When I started Mile in My Glasses last October (omg I’m such a baby blogger, also I’m very excited for my 1 year anniversary and have already drafted a huge ’10 Lessons I’ve Learnt’ post to go live in celebration of it!) I was so excited to get out there blogging and posting and interacting with you guys – but I was also so naive to how the world of blogging works, and how to not just get your posts out there – but to get your posts read and interacted with, too.

I had one of those views where you just push out content, but don’t think to promote it and then it just hangs there between being published and not being read and everything was a little bit awkward. Have you ever been in the same place? During the following months, though – I picked up some habits and learnt some lessons that genuinely changed the game for me. They took me from someone who blogs on the side to where I am today, someone who devotes so much time to my blog that it’s almost it’s own fully fledged job.

I wouldn’t have it any other way: I’ve said it before and I’ll say it again – this little corner of the internet is my favourite thing that I’ve ever made. Ever.

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So – going back to what I was saying, I learnt two pretty important lessons that I want to share with you guys today. Hopefully, these will help you out, or give you some perspective if you’re thinking about starting a blog for how you could go about working towards your goals – because both of these things have helped me immensely.

Devote Some Time to Pinterest

Pinterest is such an important social platform for bloggers. Like, the most important that I think I’ve come across so far. There’s so many amazing things that I could tell you about Pinterest that I’d end up keeping you here all day – so I’ll simplify it into a few key steps.

Firstly, Pinterest as a social network is essentially a search engine. This means that the users interacting with the site are actively seeking out content to read and engage with, unlike your other networks like Twitter and Instagram where they are based around the mindless scrolling of a ‘feed’. This means that you don’t have to ‘fight for the click’ as hard as you would on other sites since Pinterest optimises their content to make sure that anything you create is going to the eyes of those interested in that subject matter.

Secondly, one thing that I absolutely love about Pinterest is that unlike Instagram, Twitter or Facebook, the amount of ‘likes’, ‘follows’ or ‘comments’ you have don’t necessarily dictate who is going to happen upon your images. It doesn’t matter how many followers you have on your account, you can join group boards that have user spans of thousands and still get clickthrough rates that are incredibly high with 0-100 followers on your account.

Actually getting eyes on your content comes down majorly to your Pinterest SEO, which is something I’ll be happy to do a post on if you guys would like!

P.S. You can follow my Pinterest account here if you’re interested! Also, I have a board called The Bloggers Guide to Success that I pin awesome content from other bloggers to, that helped me figure out all sorts of ins and outs of blogging, so I’d definitely recommend you check that out too!

Interact with the Community

My second lesson when it comes to blogging has to be to interact with your community. One of my favourite things about blogging is the community – whether that’s readers of my blog or other bloggers – it’s so important that you’re reaching out to others daily and letting them know that you love their content, or adding thoughtful anecdotes onto their posts, too!

Speaking to other bloggers is so much fun, and it’s somewhere that you should never feel is a competition – this hobby/career isn’t a one-man race, it’s a joint effort and we aren’t competing against one another, we’re lifting each other up. There’s nothing more than I can say about that – just make sure you’re getting in touch with others in a meaningful way.

I use Bloglovin’ to keep up to date with all the bloggers that I follow, as it presents their newest posts in a beautiful and cohesive feed that I can scroll through and make sure I’m up to date with all the blogs that I love!

These two lessons changed my blog in ways that I couldn’t even imagine. They took me from being someone who published content and sat there stewing till the next post – to someone who now is constantly engaging with others about my posts, their posts and exciting upcoming content, too.

Blogging is such a fantastic opportunity, and if you’re interested in doing it then I can’t recommend it enough! I’d love to hear what your thoughts are on my two lessons, so be sure to let me know below!

I hope you’ve had a lovely day,
Michael

Happy Pinning!

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  • Good to see things are going so well and congrats on the 10 month mark!
    We’re still pretty new to all things blogging so these posts are so helpful – I’d love the Pinterest post!
    Thanks for sharing 😀

    Coffee & Avocados

    • Thank-you so much guys, I really appreciate your kind words! I’m so glad you find them helpful, I’ll make sure to do a post about Pinterest to give more depth – it’s such a fantastic network and has changed the game for me! I hope you have a lovely day!

  • Thanks so much for this post! What kind of group boards do you use to reach your audiences, if you don’t mind me asking?

    Natalie | http://nataliesalchemy.wordpress.com

    • No problem Natalie, thank-you so much for the lovely comment! I have a bunch of group boards that correspond with each category that I post in – so I have a bunch of group boards that are tailored directly towards travel, a bunch tailored towards lifestyle and a bunch for blogging, too. Then once I post something from either of those, I promote the Pinterest-optimised images from that post into those groups! You can check out which groups I’m in by following my Pinterest social link either at the top right of the page, or under the ‘Join the Family’ section of the sidebar! If there’s anything more you’d love to know about how I use Pinterest please don’t hesitate to e-mail me – or I’d be more than happy to do a post on it, too! It can sound complicated but there’s so many great tools out there that make it so much easier!

  • Kim

    Congrats on your 10 months of blogging, Michael! I started around the same time as you (bought the domain in October, published in late November) so we are both baby bloggers! Interacting with other bloggers is my favorite thing to do and Pinterest is an amazing site to draw inspiration from. Love the images that went along with this post, btw.

    Simply Lovebirds

    • Thank-you so much Kim! Yes definitely, baby bloggers for life ha! At least we found each other, though! It’s so much fun chatting with others and even more fun being able to share your life with so many people! I love it so much! Thank-you so much for always posting such lovely comments Kim! I hope you’ve had a wonderful day!

  • Congratulations on 10 months! I’m even more of baby blogger (I started in May!) but I think these tips are fantastic. I also love the idea that rather than “promoting” you’re really just building a community of like minded readers and bloggers. Keep up the great content!

    Priya / http://priyasudendra.com

    • Thank-you so much Priya, I really appreciate your kind comment! I’m so happy you found the post informative- I think connecting and talking to other bloggers is one of the absolute best things about it, and sharing content with one another is so much fun that I just love love love the community! Thanks for always being so lovely, I hope you have a great weekend!

  • Omg congrats, you’ve blogginng for so long imo (I’ve only been doing it for 2 months, haha!)! I couldn’t agree more with your points – engagement is important, though I should use Pinterest a lot more than I do!

    Have an awesome day!
    xx Kris

    https://dreamingofpink.wordpress.com

    • Thanks for the lovely comment Kris! Pinterest is such a fantastic platform, and I had no idea how powerful it was until I started using it properly either! I hope you have a great Sunday!

  • Kane Huxley

    Love this post. Will 100% take your advice. thanks 🙂
    kanehuxley.com

  • That’s so awesome that you’ve grown your blog so much in that time frame 🙂 Although I do love to utilize bloglovin and try to be as active in the blogging community as I can, I have to admit that Pinterest is my downfall. Will have to try harder!

    http://www.ticketforadventure.com

    • I can totally understand, it took me a while to get to grips with Pinterest, but I can assure you that once you do you’ll never look back! Thank-you for the lovely comment, I hope you have a great Tuesday!

  • Alifa Putrinda

    Love your blog and thanks for your advice! I’m new to blogging; would definitely use these tips 🙂
    hellomillennials.com

    • Thank-you for the lovely comment Alifa! I’m glad you found it so useful, let me know how it works out for you!

  • Thank you for the tips. Your blog is amazing – I love the content and can’t believe you’ve been blogging for less than a year! I definitely don’t interact with Pinterest enough – love browsing it, but don’t think I’ve ever posted a single pin!

    Eliska at Curated Theory

    • Thank-you so much for the lovely comment, Eliska! I actually follow your blog and have for a while – I’m a big fan! I love Pinterest, it’s so good – I had no idea how much difference it could make to my blog! I hope you have a wonderful Friday!

  • This is so true! i have found that engaging with other bloggers and such has helped a ton with growth! thanks for sharing <3 I need to up my pinterest game, I know that it is so important when it comes to traffic!
    http://www.jordanmwa.com

    • Thank-you for the lovely comment Jordan! I’m happy that this post helped you! I hope you have a lovely day!

  • Great tips! Such an excellent point about Pinterest acting like a search engine – so much more intent when someone stumbles upon your content! Congrats on the soon-to-be one year anniversary, you have a beautiful blog!

    ~Natalie
    NotesbyNatalie.com

    • Thank-you so much Natalie, that’s so kind! I’m glad you found it so helpful! Pinterest is such a powerful tool, it wasn’t until I started thinking of it more like a search engine that I started optimising my content in a whole different way on there! I hope you’ve had a lovely week so far!